Making Spirits Bright: SantaCon 2019

SantaConCTX 2018

What better way to kick off the holiday season than dressed in red and green, whether it’s wearing an ugly sweater, elf tights, or giving your best impersonation of the big man himself? Fortunately, there’s an event in town where you can wear your funkiest holiday attire – SantaCon 2019, benefiting Big Brothers Big Sisters of Central Texas.

Come ring in the holiday season and have a great time while supporting BBBS’ mission to help kids in our community.  It all happens December 7 from 2:00 pm – 6:00 pm in the Rainey Street Entertainment District.

SantaCon is a merry Santa-themed celebration that includes drink specials, games, team competitions, prizes and opportunities for networking and socializing while raising funds for BBBS. Participating venues include Lustre Pearl, Bungalow, Container Bar, Clive, and Parlor Room. This convention of people dressed in Santa and holiday-related costumes gathers to have a good time and raise money for a great cause: changing children’s lives for the better, forever.

“SantaCon is such a fun way to get into the holiday spirit!” said Olivia Clark Baker, a SantaCon committee member. “I participated in SantaCon when I lived in New York City, and the fact that it is for a good cause is such a win-win. Folks dressed up as Santa with games and giveaways? What better way to spend a Saturday?”

Many cities around the country hold SantaCon events, but the Central Texas version is the only one that officially benefits a non-profit. 100% of proceeds raised at SantaCon go to BBBS because everything has been gifted for the event.

“This event is important because, in the holiday season of giving, it helps to raise a good deal of money that goes directly to BBBS of Central Texas,” said Stefan Sinclair, a BBBS Big Brother. “This is critical to ensuring that kids on BBBS’ wait list are matched with mentors and receive the support they need to achieve success in life.”

“Anyone who enjoys spending an afternoon with friends socializing, playing some games, and having a drink or two in support of a good cause while wearing their ugliest Christmas sweater should absolutely grab their friends and get tickets,” said Stefan. “Have you seen the photos from last year? It was nuts! You won’t regret it.”

SantaCon also raises more awareness for BBBS in general. “This event is super important in giving a younger audience (and potential Bigs!) a fun way to learn about the organization,” said Olivia. “It’s different than a typical fundraiser, so it attracts new audiences and promotes greater awareness of BBBS.”

It’s not just the attendees who are excited about this unique fundraiser. Participating businesses and sponsors also see the importance of this event. “Giving back to the communities where we do business has always been important for us,” said Bridget Dunlap, owner of the Dunlap District on Rainey Street which includes Lustre Pearl, Clive Bar, and Bar 96. “We are grateful to be so fortunate; and believe that lifting others up is the best way to build strong communities. BBBS has such a pure mission. The impact of one kind, caring, empathetic adult can change a child’s life. It’s a beautiful program.”

Bridget encourages other businesses to get on board. “They absolutely should be part of this,” she said, “because it’s a great chance to give back. Helping children thrive is something that shapes not only their futures, but also the community’s future.”

Plus, the whole afternoon is simply a lot of fun.

“What I enjoy most about SantaCon is the opportunity to take part in something fun and social in support of BBBS, an organization that I really care about,” said Stefan.

“Come try it out!” said Olivia. “It’s an inexpensive and accessible way to learn about Big Brothers Big Sisters. It will certainly be a blast!”

“It’s festive and fun to see hundreds of Santas walk into our bars,” said Bridget. “Everyone is in a good mood, and for me, it really kicks off the holiday season with good vibes and good cheer.”

See photos of last year’s eventhere.

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