SantaCon 2022: Making Spirits Bright
Big Brothers Big Sisters of Central Texas’ holiday themed fundraiser, SantaCon, made its mark on the community Saturday, December 3, on Rainey Street.
SantaCon 2022 was more than just a fun way to celebrate the holidays, it was an impactful way for the community to come together to raise money for youth in need of mentors in the Central Texas area.
“We were elated by the enthusiasm and generosity our organization received from attendees and participating businesses,” said Maddison Ellis, Development Event Manager at Big Brothers Big Sisters of Central Texas. “Hundreds of people flooded the street dressed in their best Christmas attire to bring more joy to the world for the youth in our community.”
Hundreds of participants showed up to enjoy SantaCon this year, and 100% of proceeds raised from the event go to providing mentoring relationships for more kids in our community.
“This year we had twice the number of participating businesses, and each of them did their best to make this the best SantaCon yet,” said Maddison.
Businesses such as Augustine Cocktail Lounge, Cantina 512, Clive, Gobble Gobble burger stand, Icenhauer’s, Idle Hands, Lucille, Lustre Pearl, Parlor Room, and Via 313 Pizzeria all came together to support our mission.
Each ‘Santa Stop’ along the way featured holiday decorations, and employees joined in by dressing in Santa attire, ugly Christmas sweaters, Christmas light necklaces, and more!
With Christmas and other holiday décor on display at every turn, attendees enjoyed the festive atmosphere while listening to DJs and bands playing live music as well.
There was a holiday-themed costume contest, a photobooth, and holiday-themed drinks to enjoy. No matter where they were, there was something going on to keep everyone entertained and full of holiday cheer.
“Our team is incredibly grateful to everyone who came out to support Big Brothers Big Sisters of Central Texas,” said Maddison.
Thank you to our dedicated staff, to the participating businesses, and to our volunteers for making SantaCon 2022 such a success!
View our SantaCon 2022 photos here.